ING Groep N.V., a financial institution, founded in 1991 and headquartered in Amsterdam, provides various banking products and services. In the Benelux, ING is a market leader. Challenger markets are Germany, Austria, Spain, Italy, France, the Czech Republic and Australia. Here ING aims to build a full bank relationship, digitally distributed at low cost on platforms like Welcome in Germany and Model Bank, which ING is developing for several European Retail markets. ING is among the leading banks in the Dow Jones Sustainability Index (Europe and World) and is included in the FTSE4Good index.
ING Group shares are listed in Amsterdam (INGA NA, INGA.AS), Brussels and New York (ADRs: ING US, ING.N).

Sector: Financial Services
Industry: Banks - Global

Customer experience should be:

Clear and easy
Banking doesn’t have to be difficult and time consuming. It’s all about clear products, plain language, fair prices and simple processes that save both time and money.

Anytime, anywhere
Banking should be possible anytime and anywhere, irrespective of where and how people access our products and services.

The best financial decisions are informed decisions. Customers want relevant, up-to-date information at their fingertips. They need to understand the available choices, and their implications, both today and for the future.

Keep getting better
Life and business are about moving forward. We will keep looking for ways to improve. With new ideas, new solutions and new approaches to make things easier for our customers. That way, we can all stay a step ahead.


Banking is changing. It’s being disrupted by newcomers using new technologies like blockchain, robotics and artificial intelligence. Customer expectations are changing too, shaped by their experiences online and on their smartphones: personal, instant, relevant and seamless.

It’s tech companies like Google, Facebook and Amazon that are setting the standard for how people interact with the brands they love. To remain relevant and continue delivering a differentiating experience for customers, ING has to be where they are: on the digital platforms where they are shopping, socialising and doing business.

The thing about platforms is that they are scalable, open and borderless, offering their users the same experience everywhere.